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ERIC LI
INTEGRATED CREATIVE DIRECTOR
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INTEGRATED CAMPAIGN
50RMB CAR RIDE THAT BROKE A WORLD RECORD | DIDI
REIGNITE YOUR SUMMER DRIVE | EXXON MOBIL
100 YEARS OF PASSING DOWN GOODNESS | NESTLE DAIRY
#ME AND MY DAD | JD.COM
HOME IS WHAT YOU THINK
AUTOMOTIVE
C5X LAUNCH | CITROEN
C5 AIRCROSS LAUNCH | CITROEN
408 LAUNCH | PEUGEOT
KEEP YOUR EYES ON THE RIGHT PLACE | CITROEN C5X (CONTENT VIDEO)
STABLE THAN YOU THINK | CITROEN C5X (CONTENT VIDEO)
DEFINE LUXURY(CONTENT VIDEO) | INFINITI
FOR A SPIN(CONTENT VIDEO) | INFINITI
FREE OF POSSESSIONS(CONTENT VIDEO) | INFINITI
C3 LAUNCH | CITROEN
MOBILE
DIGITAL FIRECRACKER | JD.COM
JAY CHOU MUSICAL TOUR JUKEBOX - TUNIU TOUR
PROTECTIVE AMULET | EXXON MOBIL
BRANDED CONTENT
THE UNTOLD SPORTS LESSON(CSR) | TENCENT
PUBG x MEITUAN DELIVERY
BRINGING MORE POSSIBILITIES TO OUR PARENTS | NESTLE DAIRY
JAY CHOU THE TRAVEL PLANNER | TUNIU TOUR
SUPPORTING YOUR PASSION | MEITUAN DELIVERY
FILM
SAME TOUR BUT DIFFERENT | TUNIU TOUR
ALL I CARE ABOUT IS YOUR MONEY(CSR) | CCTV
MEITUAN HOT SPRING FESTIVAL