ABOUT ERIC LI

Welcome to the crossroads where art meets innovation. I'm Eric Li, a Group Creative Director with 15 vibrant years under my belt, painting a canvas of integrated campaigns that resonate deeply across China, the Middle East, and Indochina. My tenure at Rapp has seen me not just at the creative helm, guiding flagship accounts like Exxon and Citroen, but also at the heart of transformative leadership—where I've been instrumental in expanding and steering Rapp Shanghai's creative team towards unprecedented growth.

My creative journey is punctuated with milestones of innovation: from launching a record-breaking service for China's largest ride-hailing company to producing a content video for the top food delivery app that captured over 48 million views. One of my hallmark projects turned mobile phones into digital firecrackers during the Lunar New Year, seamlessly blending tradition with technology in a celebration of digital-first creativity.

What drives my work is not just a digital-first mentality but a deep understanding of the APAC market's heartbeat. Beyond the confines of the screen, my world is enriched by a passion for gemstones—a hobby that hones my attention to detail and stands as a testament to the beauty of complexity.

This portfolio is more than a showcase of my work; it's an invitation into my world where creativity knows no bounds, and every project is an opportunity to captivate and resonate. Here, you'll find the essence of my journey, my inspirations, and the endless possibilities that lie ahead.

Let's ignite creative sparks and turn them into viral sensations. Welcome to my world.



Acheivements:
Greater China Effie Awards (Silver)
Tiger Roar Awards (Gold)
ROI Festival (Silver)
China Content Marketing awards (Bronze)
ECI awards (Silver)