Client: Exxon Mobil x National Museum Duan Huang
Agency: Rapp
A collaboration project with the National Museum in Duan Huang and Mobil Engine Lubricant. The most significant attraction in Duan Huang are the cave paintings of the finest examples of Buddhist art, spanning a period of more than 1,000 years. Inspired by various spirit beasts on the cave painting, we use these spirit beasts to symbolize different protection power that highlights each attributes of Mobil 1 engine lubricants. Crane: Longivity; Dragon: Powerful protection; Deer: Purity. The interactive H5 allows users to create a digital amulet to protect them while driving on the road, just like Mobil 1 engine lubricants protecting car engines on the road. To enhance engagement, we added lucky draw feature in the H5 which also help to collect user data.
Agency: Rapp
PROTECTIVE AMULET
Mobile Interactive Site
A collaboration project with the National Museum in Duan Huang and Mobil Engine Lubricant. The most significant attraction in Duan Huang are the cave paintings of the finest examples of Buddhist art, spanning a period of more than 1,000 years. Inspired by various spirit beasts on the cave painting, we use these spirit beasts to symbolize different protection power that highlights each attributes of Mobil 1 engine lubricants. Crane: Longivity; Dragon: Powerful protection; Deer: Purity. The interactive H5 allows users to create a digital amulet to protect them while driving on the road, just like Mobil 1 engine lubricants protecting car engines on the road. To enhance engagement, we added lucky draw feature in the H5 which also help to collect user data.
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