Client: CITROEN
Agency: RAPP
In this lighthearted video, we dive into a moment familiar to many: the wandering eye dilemma, humorously resolved by Citroen C5X's innovative eHUD technology. While driving, a man’s gaze strays from the road to a passerby, only to be caught by his girlfriend. In a quick save, he claims he was just checking the GPS. His girlfriend, unfooled but resourceful, activates the Citroen’s eHUD, bringing the GPS directly into his line of sight with a clear, "Keep your eyes on the right place." This clever use of Citroen’s eHUD not only emphasizes the technology's practicality but also cheekily suggests it as a relationship aid, ensuring eyes—and intentions—stay straight ahead.
Agency: RAPP
KEEP YOUR EYES ON THE RIGHT PLACE
CITROEN C5X eHUD SYSTEM
In this lighthearted video, we dive into a moment familiar to many: the wandering eye dilemma, humorously resolved by Citroen C5X's innovative eHUD technology. While driving, a man’s gaze strays from the road to a passerby, only to be caught by his girlfriend. In a quick save, he claims he was just checking the GPS. His girlfriend, unfooled but resourceful, activates the Citroen’s eHUD, bringing the GPS directly into his line of sight with a clear, "Keep your eyes on the right place." This clever use of Citroen’s eHUD not only emphasizes the technology's practicality but also cheekily suggests it as a relationship aid, ensuring eyes—and intentions—stay straight ahead.
