Client: Meituan
Agency: Mccann Healthcare Beijing
To revitalize the image of hot spas in China and dispel the notion that they're only for an older audience, we've rolled out an engaging social media campaign that casts hot spas in a whole new light. Our campaign, through a series of witty videos, introduces hot spas as versatile entertainment hubs, perfect for any occasion. Whether it's celebrating birthdays, team achievements, or simply enjoying a day out with friends, hot spas are presented as the ultimate destination. With amenities like movie screenings, card games, massages, and on-site dining, our campaign highlights that hot spas are not just about relaxation—they're vibrant centers for fun, making them appealing to all ages and interests.
Agency: Mccann Healthcare Beijing
DISCOVER YOUR WINTER HOT SPA
MEITUAN HOT SPA FESTIVAL
To revitalize the image of hot spas in China and dispel the notion that they're only for an older audience, we've rolled out an engaging social media campaign that casts hot spas in a whole new light. Our campaign, through a series of witty videos, introduces hot spas as versatile entertainment hubs, perfect for any occasion. Whether it's celebrating birthdays, team achievements, or simply enjoying a day out with friends, hot spas are presented as the ultimate destination. With amenities like movie screenings, card games, massages, and on-site dining, our campaign highlights that hot spas are not just about relaxation—they're vibrant centers for fun, making them appealing to all ages and interests.
