Client: PEUGEOT
Agency: RAPP
Agency: RAPP
Be A BETTER US
New 408 LAUNCH CAMPAIGN
"Be a Better Us" is a campaign that intertwines the aspirations of the New Peugeot 408 with the personal growth stories of individuals from different walks of life—a dedicated sales person facing daily challenges, a soccer player honing her skills, a composer creating harmonies against the odds, and a content creator crafting inspiring narratives.
Each character in the campaign faces their unique trials, symbolizing the struggle toward self-improvement and professional mastery. Their journey of persistence and breakthrough mirrors the innovative enhancements of the New Peugeot 408—engineered for those who dare to drive forward, no matter the challenge.
The New Peugeot 408 stands as a partner in progress for each of these stories, fueling our collective journey toward "Being a Better Us"—a campaign that celebrates growth, resolve, and the shared pursuit of excellence.
