Client: INFINITI
Agency: Rapp
Agency: Rapp
FREE OF POSSESSIONS
LUXURY SHOULD BE LIVED IN
Sometimes we’re over protective of the things we own. We’re too worried to actually use
them the way they were designed. We keep them locked away, pristine but unloved,
sheltered from the world — never fulfilling their purpose or potential.
INFINITI’s philosophy is Luxury Should Be Lived In. No matter how precious,
how beautiful, how meaningful, or how valuable the object — we believe
to be appreciated means to be used.
So, to highlight our LSBLI manifesto, we want to celebrate the special moment
when people shed their fears, choose to embrace an LSBLI life, and use their
prized possessions just the way they were intended.
To do this, we’ll create a series of quick snapshot film, letting their child use a prized camera
— to demonstrate a luxury life well-lived.
them the way they were designed. We keep them locked away, pristine but unloved,
sheltered from the world — never fulfilling their purpose or potential.
INFINITI’s philosophy is Luxury Should Be Lived In. No matter how precious,
how beautiful, how meaningful, or how valuable the object — we believe
to be appreciated means to be used.
So, to highlight our LSBLI manifesto, we want to celebrate the special moment
when people shed their fears, choose to embrace an LSBLI life, and use their
prized possessions just the way they were intended.
To do this, we’ll create a series of quick snapshot film, letting their child use a prized camera
— to demonstrate a luxury life well-lived.
