Client: TUNIU TRAVEL 途牛旅游
Agency: 180China


SAME TOUR BUT DIFFERENT 

TUNIU PREMIUM GUIDED TOUR TVC



In our TVC, we set out to redefine perceptions of guided tours with Tuniu's premium offerings. Underlining the message that not all guided tours are created equal, we showcased how Tuniu elevates the same destinations into unparalleled experiences. Celebrity Jimmy Lin stars in a dual role, contrasting a disappointing tour with the exceptional quality of a Tuniu-guided adventure, all produced in Thailand. This narrative vividly illustrates Tuniu’s commitment to superior travel experiences, making every journey unforgettable.