Client: Nestle Dairy 雀巢奶品
Agency: McCann Healthcare Beijing

100 YEARS OF PASSING DOWN THE GOODNESS 



Celebrating a remarkable legacy of 100 years, Nestle Dairy unveils a campaign that honors its enduring commitment to enhancing family health through continuous innovation and dedicated research & development. Our online video weaves the story of two women, connected by time yet sharing a common role—both Nestle Dairy employees and devoted mothers. It artfully showcases their journey of balancing the demands of work with the joys and responsibilities of family life, reflecting Nestle Dairy's deep-rooted values in nurturing generations with quality and care. Through their eyes, we invite viewers to witness a century-long tradition of passing down the goodness, ensuring every family member's well-being is supported by Nestle Dairy's trusted products.












Nestle dairy 100 years milestone (Wechat H5)  


Infographic for different dairy product (Wechat content)