Client: CCTV
Agency: 180CHINA

“ALL I CARE IS YOUR MONEY”

CCTV’S ANTI ONLINE SCAM AWARENESS

CCTV's national ad, 'All I Care Is Your Money,' targets online scam awareness in China through the story of a hardworking man deceived by a quick-rich scheme. When he clicks on a scam ad, the voice that our viewers trusts shifts to that of the scammer, starkly stating, 'I don't care if it's your hard-earned money; all I care is your money.' This moment reveals the harsh reality of online scams, urging viewers towards vigilance in the digital world.

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INTEGRATED CAMPAIGN

50RMB CAR RIDE THAT BROKE A WORLD RECORD | DIDI

REIGNITE YOUR SUMMER DRIVE | EXXON MOBIL

100 YEARS OF PASSING DOWN GOODNESS | NESTLE DAIRY

#ME AND MY DAD | JD.COM

HOME IS WHAT YOU THINK

AUTOMOTIVE

C5X LAUNCH | CITROEN

C5 AIRCROSS LAUNCH | CITROEN

408 LAUNCH | PEUGEOT

KEEP YOUR EYES ON THE RIGHT PLACE | CITROEN C5X (CONTENT VIDEO)

STABLE THAN YOU THINK | CITROEN C5X (CONTENT VIDEO)

DEFINE LUXURY(CONTENT VIDEO) | INFINITI

FOR A SPIN(CONTENT VIDEO) | INFINITI

FREE OF POSSESSIONS(CONTENT VIDEO) | INFINITI

C3 LAUNCH | CITROEN

MOBILE

DIGITAL FIRECRACKER | JD.COM

JAY CHOU MUSICAL TOUR JUKEBOX - TUNIU TOUR

PROTECTIVE AMULET | EXXON MOBIL

BRANDED CONTENT

THE UNTOLD SPORTS LESSON(CSR) | TENCENT

PUBG x MEITUAN DELIVERY

BRINGING MORE POSSIBILITIES TO OUR PARENTS | NESTLE DAIRY

JAY CHOU THE TRAVEL PLANNER | TUNIU TOUR

SUPPORTING YOUR PASSION | MEITUAN DELIVERY

FILM

SAME TOUR BUT DIFFERENT | TUNIU TOUR

ALL I CARE ABOUT IS YOUR MONEY(CSR) | CCTV

MEITUAN HOT SPRING FESTIVAL