Client: Nestle Yiyang
Agency: Mccann Healthcare
A campaign for Nestle Dairy's new range of milk powder tailored for the elderly, lies a touching narrative centered around gratitude and care. In China, the responsibility of choosing the best for our parents naturally falls to the children as they age. Understanding this, we introduce a product that not only supports the health of our elders but also empowers them to live their lives to the fullest.
At the forefront of our campaign is Ella from SHE, a beloved celebrity who shares her personal journey of giving back to her parents. Despite never having a wedding party of their own, Ella decides to surprise her parents with the celebration they never had, symbolizing the opportunities and experiences that become possible when our parents are healthy and vibrant.
This concept transcends the mere promotion of a product; it’s a tribute to the endless possibilities that come with caring for the health and happiness of the ones who cared for us first. Join us in embracing a future where every elder has the chance to live their dreams, powered by the nourishment of Nestle Dairy.
Agency: Mccann Healthcare
Nourishing Dreams: A Celebration of Possibility
A campaign for Nestle Dairy's new range of milk powder tailored for the elderly, lies a touching narrative centered around gratitude and care. In China, the responsibility of choosing the best for our parents naturally falls to the children as they age. Understanding this, we introduce a product that not only supports the health of our elders but also empowers them to live their lives to the fullest.
At the forefront of our campaign is Ella from SHE, a beloved celebrity who shares her personal journey of giving back to her parents. Despite never having a wedding party of their own, Ella decides to surprise her parents with the celebration they never had, symbolizing the opportunities and experiences that become possible when our parents are healthy and vibrant.
This concept transcends the mere promotion of a product; it’s a tribute to the endless possibilities that come with caring for the health and happiness of the ones who cared for us first. Join us in embracing a future where every elder has the chance to live their dreams, powered by the nourishment of Nestle Dairy.
